in 2024 the north face hosted an apparel graphic design contest.

these were my ideas.

1.

an experimental approach inspired by the "NEVER STOP EXPLORING" youtube series. the iconic lockup anchor points represent adventurous stories to be told, measured in meters to represent points of altitude.

2.

exploring the realm between physical & digital, the iconic lockup acts as if it's been fossilized inside granodiorite, the rocklike material that makes up the half dome in yosemite national park